Crush It By Gary Vaynerchuk
Gary Vaynerchuk is an entrepreneur who grew his family wine business from $3 million a year to $50 million a year. He also started VaynerMedia, which is a social media marketing and consulting company that now employs over 500 people.
Gary was a true entrepreneur and salesman from the day he was born. His first business was ripping out flowers from his neighbors lawn and selling it back to them.
He then started a lemonade stand business at age 8.
By the time I was eight years old, I had seven lemonade stands and was raking in crazy amounts of cash for someone who was still too scared to ride a bike.
He then borrowed $1000 from his dad (which he later payed back) to start a baseball card business, which was a success.
Once he turned 15 he went to work at the family liquor store where he shoveled ice and dusted shelves. Then at 16, his parents allowed him to become a cashier.
This is when he started learning more about selling
The wine buyer, though, would often walk in looking a little lost and spend ten minutes tentatively peering at labels as though hoping a bottle would jump out and spare them from making a decision. I knew from my experience with the baseball card business that people want to be told what’s good and valuable, and that they enjoy feeling like they’ve been turned on to something not everyone can appreciate.
Gary started winelibrary.com in 1997 and in 2006 launched Wine Library TV, a video blog.
Gary said this of Wine Library TV:
I’m loud, I’m over the top, I’m hyper. But I am who I am. I’m for real, and overall people like that.
One of the central themes in Crush It By Gary Vaynerchuk is to be self-aware and to be true to yourself. There is no reason for you to not be pursuing what you love because the internet allows you so many opportunities through blogging, videos, podcasts, ecommerce etc.
Too many people ignore their DNA, however, to conform to what their families or society expects of them. A lot of people also decide that professional success has to look a certain way. That’s how someone born to design bikes winds up becoming a lawyer, or someone who loves experimenting with makeup works every day pitching someone else’s overpriced brand to malls around the country, or someone who cannot go a day without jotting down some ideas for their next poem spends most of their time at the helm of an emergency IT department. To me that’s insane.
Don’t work jobs you hate
There is no excuse for anyone living in the United States or anywhere else right now to slog through his or her entire life working at jobs they hate, or even jobs they simply don’t love, in the name of a paycheck or a sense of responsibility.
Anyone can start
The first generation built their brands on television and movie screens, radio, magazines, and newspapers, and the new one will do the same online at a much lower cost, with no need for a gatekeeper’s approval.
Now go do it
It’s never a bad time to start a business unless you’re starting a mediocre business.